Digital marketing is a rapidly growing field that involves using digital technologies and platforms to promote products and services, connect with customers, and generate leads and sales for businesses. It encompasses a wide range of tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and more. Digital marketing is essential in today's technology-driven world as it allows businesses to reach a larger audience, track and analyze their marketing efforts, and engage with customers in real-time.